The Role of Streaming and Data Integrity in Advocacy Campaigns - NonProfit PRO.
In an era where trust and precision determine success, organizations must rethink how they integrate streaming technology with a disciplined approach to data integrity.
The 2024 elections reinforced this shift, with campaigns that leaned into streaming outperforming those that relied on legacy media buys.
Redistricting, population shifts and evolving voter preferences require a dynamic, ongoing commitment to data hygiene.
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Becky John, after reading a Guardian article about social enterprises in 2006, decided to trigger her activist DNA by founding Who Made Your Pants? (WMYP)