Generosity Ops: Structuring Your Organization to Accelerate Giving

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"If all we have are opinions, let's go with mine," former Netscape CEO James Barksdale once said.

If all we have are data, then it's time for nonprofits to get serious about using it to their advantage, writes Brad Plumer at Reuters.

"When nonprofit teams are siloed and cannot easily capture and share insights, it causes misalignment and confusion across the entire organization," he writes.

"Without visibility into real-time data insights, your organization is driving in the dark."

That's why, for the past 20 years, Plumer has worked with "well-meaning, hard-working" nonprofit professionals to create a new type of team called "generosity ops."

Essentially, generosity ops brings together different parts of an organizationraising, marketing, volunteer, etc.into a single team that can more easily share data and make more informed decisions.

"It might take some trial and error, but it's up to you to experiment with what works for your organization," writes Plumer.

His full post is here.

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