Strategies to Keep Donors Engaged and Giving Amidst Challenges


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If you're looking for a cause to donate to, there's a good chance you're not going to find one that's close to your heart.

According to a Forbes survey, the top reason people don't give to nonprofits is because they don't know how their donations are being used.

Other reasons include: They don't want to give in an uncertain economy; they don't want to be asked; and they don't want to be made to feel like they're making a big difference.

"Donors want to feel relevant to your mission's success," Forbes explains.

"They want to know how their gift made a program possible, helped a constituent, or was invested in a longer-term goal."

There are a number of ways to improve donor retention, including: Thank your donors quickly and personally.

Offer diverse giving options, such as recurring giving.

Ask them to volunteer.

Offer them a tour of your programming.

Increase transparency.

Include your high-level volunteers in thank-you videos, and share impact data and testimonials from your constituents.

Involve your high-level volunteers in thank-you videos, and share when you have a miss or are at risk of canceling something important, and why

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